I believe in designing simple, authentic experiences that feel native to all people.
I have to recognize my past in order to describe who I am today and how it connects to my work. I'm very proud of my upbringing in West Virginia. It has kept me grounded throughout my career and helped set the foundation for my values.
HONESTY
Always voice the truth when needed. Admit mistakes and move on. Speak up on important issues and opportunities when discovered.
INCLUSION
Consider all people throughout the design process. This is also important to me when determining where I work and projects I participate in.
VULNERABILITY
Don't be afraid to share work with others and be open to feedback. It isn't alway easy, but necessary to progress quickly.
EMPATHIZE
Research and understand the user or customer needs
DEFINE
Determine the problem, set goals, and establish the roadmap
IDEATE
Brainstorm product features or map content that solves the problem
CREATE
Design or write; test, test, test
OPTIMIZE
Use data and feedback to improve
Buy with confidence
Get your product fast
Or get your money back
